3/27/2023 0 Comments Altered state clothingThe simple typeface makes the store not as busy as it right now. The way the display window set up can easily gave the viewer the knowledge what’s inside. In side the window there was another similar pillar with the brand name on it. On the left side of the pillar there was a display window. And because it is such a neutral font that can relate to everyone and it was not going to be interrupted with other busy designs in the store. And using a backward “D” made me think this store had creativity. The font choice was easy for people to know the name of the store. The way the brand name spelled is the “D” being backward. And using all capitalized bold for the brand name also makes the brand easy to read. There was no icon logo alone with the brand name. The font choice for the brand name was a capitalized bold sans-serif typeface. Also gave me a nature friendly feelings, and imminently thought about summer is coming, and I need to buy clothes. The way the brand name display made the store feels special and stood out from others. Different than other stores in the mall, Altar’d State displayed their brand name vertically on a nature aging wood pillar in front of the door. The entrance and window design of the Altra’d State were based on a forest and nature feels alone with Victorian décor designs. The first inspiration shoppers will have it the entrance of the store. I was wondering what made me changed and stopped me shop there. It was one of my favorite stores back in high school and I stopped shop there four years ago. The designs are definitely for girls that having a princess dream. The designs in the store were giving people a warm and busy feeling. The store is targeting younger female and teenager girls. It is a female clothing store alone with jewelry, home decorations, shoes, and artworks. Altar’d State is a store that located in short pump mall.
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